Straight Talk
Real Results

Human connection meets behavioral precision. We audit your sales system, train your team in timeless tactics, and use AI-driven reinforcement to make elite performance stick.
A photo of FranktTalk's founder, Frank Bastone.

Engineering Serendipity,
The Superpower
You Can Train

We coach your team to engineer serendipity: The skill of creating your own luck through intentional relationships and strategic presence.

From choosing the right events to attend, knowing how and when to follow up, to building authentic value with every connection, this mindset shift turns passive salespeople into active opportunity creators. Your network becomes more than a list, it becomes a living ecosystem of value and reciprocity.

Welcome to Frankly Selling

This is where human psychology meets behavioral precision.

We help founders and sales teams build scalable sales organizations using time-tested principles that have worked for generations.

Our approach is grounded in human communication – the tone of voice, the well-timed pause, the structured conversation – because in a world full of automation and noise, making genuine human connections is still what closes deals.

We also teach something most salespeople miss: how to engineer serendipity. That means putting yourself in the right places, with the right mindset and habits, to create opportunities instead of waiting for them.

It’s the discipline of showing up, adding value, and letting your network work for you, not by chance, but by design.

No tricks, no shortcuts, just proven strategies, clear communication, and disciplined execution that drive real results.

Why Most Sales Training Fails and What Actually Works

The Problem: Traditional Sales Training Is a Failed Model

Constant guessing as to whether the training is working or not.

Revenue is a Trailing Indicator. Waiting for it can lead to financial ruin.

Lack of Visibility on Your Leads Creates Long Sales Cycles and Lost Deals

What Actually Drives Better Outcomes: The Micro-Moments

A Well-Placed Pause

Sharper Questioning

Objection Reframing

Direct Closes

Move Deals Forwards

Build Trust Faster

Shorten Sales Cycles

From Outcome Based Guessing

Inconsistent Results

Delayed Feedback Loops

Countless Unknown Variables

To Behavior Based Precision

Realtime Visibility

Guarantee Conversation Quality

Improved Real-Time Decision Making

Making Sales Training Stick: The Power of Reinforcement

Consistent Revenue

Higher Close Rates

Shorter Sales Cycles

Three Pillars.
One Revenue Engine.

Architecture

We audit the sales system, identify what is slowing growth, and design the structure needed to move forward with clarity.

Construction

We turn the strategy into execution through training, coaching, and reinforcement that builds stronger habits across the team.

Command

We provide the leadership, accountability, and strategic oversight that keep the entire revenue engine aligned and performing.

The audit shows you what your sales organization actually needs, then gives you a clear path to build it, strengthen it, and lead it with confidence.

View Our Services

The Sales Audit:
Precision Over Guesswork.

Before we prescribe a plan, we take an X-Ray. Most sales leaders are guessing why deals stall. Our Sales Ecosystem Audit is the essential first step to identify the "Visibility Gap" in your pipeline, evaluate your tech stack, and diagnose exactly where your team is losing grip on the conversation.

Book Your Revenue X-Ray

Want To Learn More?

Here are some of the most common questions we receive.
Book a call to learn more

How is this different from a standard 2-day workshop

We specialize in customized sales training programs tailored specifically to your team’s unique challenges, market conditions, and business objectives.

How long does it usually take to see results?

Most businesses see significant improvements in sales team productivity, pipeline growth, and revenue within 30 to 90 days, depending on the scope of engagement.

What industries does Frankly Selling have experience with?

Frankly Selling has extensive sales consulting experience across various industries including real estate, technology, insurance, luxury goods, SaaS, and more.

Can you help with sales recruitment and onboarding?

Yes, we provide structured recruitment processes, comprehensive onboarding programs, and ongoing training to help you attract and retain top-performing sales talent.

Does Frankly Selling also assist with developing sales playbooks and scripts?

Yes, we create detailed, customized sales playbooks and proven scripts to standardize daily activities, enhance consistency, and boost your team’s overall effectiveness.

Do you offer long-term strategic support or just short-term consulting?

Frankly Selling offers both short-term consulting and long-term strategic partnerships, depending on your business goals and specific sales challenges.

Testimonials

Hear what our happy customers have to say

Vlad Zhovtenko

CEO at RedTrack.io

In my almost 30 years of professional experience, I’ve had the honor of working with many outstanding sales professionals. Frank stands out among them for his rare ability to not only excel himself but to pass on his knowledge and expertise in a way that truly empowers others. He has a remarkable sense of balance, sharing just enough to inspire and impress without ever overwhelming. Thanks to his approach, the skills and insights he imparts are always absorbed, understood, and put into practice by those he works with.

Matt Hartley

Managing Member

For any organization or individual looking to supercharge their sales operations, I cannot recommend Frank Bastone enough. His expertise as a fractional CRO and sales trainer goes beyond the textbook—it’s practical, adaptable, and results-driven. Frank doesn’t just deliver promises, he ensures that those promises translate into tangible growth.

Jeff Reekers

CEO & Co-Founder, Champion

Frank has an uncanny ability to see opportunity and talent where others may not. He motivates and inspires people, largely as a result of his ability to extract the absolute best results from them. This causes the people that work for and with Frank to have the rewarding experience of achieving at their highest level, and it is at the root of what makes Frank such a great motivator. He leads people to achieve above what they thought possible.

Jacquie Fowler

Multi Franchise Owner Orangetheory Fitness and Deka Lash

Frank is a sales genius! I hired Frank to help with lead management for my studios. In addition to making remote calls to our leads, Frank and his team trained my internal team to improve their sales capabilities. He pushed their thinking and helped them become better at generating leads and battling objections. Frank was instrumental in helping me create a "sales culture" at my studios. Frank also assisted me in establishing a virtual call center sales team.

James Kean

Owner at IronWood Fitness

After working with another business coach for almost a year, I was fortunate enough to find Frank. I checked his references from others and his reviews were stellar. Needless to say, because of Franks coaching my sales conversions have increased significantly, around 15%. This was done because he was able to take a platform that had become overly complex and help me make it my own. Additionally, Frank's style keeps the individual in mind.

Patrick Baynes

CEO @ PeopleLinx: Helping companies go to market faster and win more deals

Frank Bastone is true professional. He brings executive-level and practical thinking to every conversation, always sees opportunity over challenges, and is not afraid to get his hands dirty. I look forward to many more years and successful partnerships together.

Ready to boost your sales results?

Book a free discovery call to talk about your goals. We’ll have a frank conversation about your current challenges and how our experience-based approach can help you build a consistent, high-performing sales engine.